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There’s millions of hashtags being used on Instagram but they are not equally valuable to bloggers. The engagement you’ll receive from a hashtag depends on the size of your following and the number of posts being published with that hashtag.

If a hashtag is being used thousands of times a day, your content will drop very quickly from “Most Recent” and out of sight. You can always try to get into the “Top Posts” section, which relies more on a huge follower base seeing the content in their feed and engaging with the post, rather than new users engaging through a hashtag search.

On the opposite end of the spectrum, if you use less popular hashtags, you’re not going to see much engagement.

The secret is to use hashtags that are popular but not too popular. Experiment with the hashtags below to see which ones get you the best authentic engagement.

Feel free to use them in combination, but remember too many hashtags can also be detrimental to your message and potentially flag you as a spammer. You can use up to 30 hashtags in one post, but it’s better for clarity and maximum engagement, if you limit it to 12 hashtags.

Using hashtags is an important part of every blogger’s social media strategy. We’ve identified 101 popular Instagram hashtags for every type of blogger.

The numbers listed beside the hashtag will tell you how many times it’s been used on Instagram. “M” means “million”. Click on the hashtag to see posts on Instagram using that tag.

Fashion Bloggers

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  1. #ootd 152.82M
  2. #instafashion 69.90M
  3. #fashionista 52.37M
  4. #fashionblogger 51.37M
  5. #lookbook 21.24M
  6. #outfitoftheday 21.11M
  7. #mensfashion 23.61M
  8. #lookoftheday 18.62M
  9. #fashionable 15.27M
  10. #fashionstyle 14.97M
  11. #fashionblog 14.61M
  12. #fashiongram 14.31M
  13. #fashiondiaries 13.75M
  14. #styleblogger 13.09M
  15. #streetfashion 12.58M

Beauty Bloggers

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  1. #instabeauty 15.11M
  2. #makeupjunkie 10.32M
  3. #instamakeup 10.39M
  4. #beautyblogger 11.85M
  5. #instanails 8.6M
  6. #wakeupandmakeup 8.57M
  7. #makeuptutorial 5.52M
  8. #makeupbyme 5.11M
  9. #bblogers 4.16M
  10. #beautyblog 3.69M
  11. #hairgoals 3.65M
  12. #beautycare 2.44M
  13. #beautytips 1.45M
  14. #beautyguru 1.43M
  15. #beautyproducts 1.23M

Mommy Bloggers

 

  1. #momlife 19.94M
  2. #igbabies 3.62M
  3. #momswithcameras 3.33M
  4. #letthembelittle 3.30M
  5. #candidchildhood 3.95M
  6. #mommylife 3.65M
  7. #instamom 2.53M
  8. #igkids 2.47M
  9. #uniteinmotherhood 1.61M
  10. #mommyblogger 1.59M
  11. #instababies 1.43M
  12. #motherhoodunplugged 1.34M
  13. #momsofinstagram 1.32M
  14. #motherhoodrising 1.10M
  15. #dailyparenting 1.01M

Travel Bloggers

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  1. #wanderlust 56.47M
  2. #travelgram 54.85M
  3. #neverstopexploring 14.12M
  4. #travelblogger 12.59M
  5. #passionpassport 11.65M
  6. #travelblog 8.94M
  7. #traveldiaries 5.4M
  8. #darlingescapes 1.28M
  9. #stayandwander 1.8M
  10. #travelbloggerlife 1M

Lifestyle Bloggers

 

  1. #thatsdarling 13.55M
  2. #flashesofdelight 7.33M
  3. #thehappynow 7.02M
  4. #lifestyleblogger 6.38M
  5. #pursuepretty 5.74M
  6. #livethelittlethings 5.67M
  7. #darlingmovement 3.51M
  8. #bloggerlife 2.86M
  9. #darlingweekend 2.26M
  10. #ontheblog 2.08M
  11. #seekthesimplicity 1.46M

Food Bloggers

 

  1. #foodporn 141M
  2. #instafood 99M
  3. #healthyfood 35.50M
  4. #nomnom 12M
  5. #foodblogger 13.75M
  6. #foodies 10.69M
  7. #vegansofig 9.81M
  8. #onthetable 5.23M
  9. #foodlovers 4.94M
  10. #foodstyling 4.69M
  11. #foodoftheday 3.06M
  12. #recipes 2.59M
  13. #tastingtable 1.04M

Fitness Bloggers

 

  1. #fitfam 77.72M
  2. #fitspo 49.61M
  3. #girlswholift 18.67M
  4. #fitspiration 13.70M
  5. #justdoit 12.67M
  6. #transformationtuesday 11.57M
  7. #fitnesslifestyle 6.31M
  8. #fitnessgoals 3.60M
  9. #healthiswealth 2.09M
  10. #getstrong 2.04M
  11. #runnersofinstagram 1.45M
  12. #fitnessblogger 1M

Photography Bloggers

 

  1. #photooftheday 469M
  2. #picoftheday 352M
  3. #vsco 152M
  4. #justgoshoot 17.74M
  5. #visualsoflife 12.18M
  6. #createcommune 5.53M
  7. #makeportraits 5.16M
  8. #photographysouls 2.99M
  9. #welivetoexplore 2.96M
  10. #photodaily 2.63M

Learn more about hashtags on Instagram here: How To Optimize Your Hashtags For Better Brand Exposure