You may have noticed that Pinterest has started to feel a lot like Facebook, with things popping up in our feeds that we never asked to see, and a less-curated look. It’s disheartening, knowing that all the work we’re doing to make sure our boards are worth following may not be noticed by folks who would appreciate it.

Basically, Pinterest is trying to get us to stop scrolling and start searching. What that means for you, dear blogger, is that your boards and pins need to be easy to find when folks use the search bar. Fortunately, the Guided Search option they’ve added can be used to your advantage.

Choosing Board Names

When we first started using Pinterest, many of us named our boards something clever to stand out in a crowd, but when someone is searching, they are generally looking for something more specific. Short and sweet works best (20 characters or fewer).

If you wouldn’t use the words in your board name in a search yourself, chances are no one else will either. Subjective descriptive words aren’t necessary; instead of “Cute Baby Furniture”, just use “Baby Furniture”, or more specifically, “Painted Baby Furniture.”

Some of us also have a board where we stash all of our own blog posts for folks to find easily – named “Blog Posts”, because we’re clever, remember? Instead, move those posts into boards that align with your blog categories.

Put Your Board Descriptions To Work

Another place you can use those terms you find in the Guided Search bar is your description. It can be wordy, because a lot of folks don’t actually read them, but Pinterest is using them to pull from on searches. For example, if your board is named Painted Baby Furniture, here’s a possible description:

This collection of painted baby furniture will inspire people decorating baby nurseries of all styles, whether farmhouse, cottage or modern architecture. Handmade and repurposed baby furniture and paint finishes including murals, chalk paint and milk paint are all represented.

Don’t Spam Your Own Boards

If you put stuff in your board that doesn’t fit the board name, people won’t hang around long, and they certainly won’t follow your boards. Just don’t do it. Think of your Pinterest boards as being similar to your Twitter or Facebook page; you can add things that aren’t specifically related
to your board name, but they should fit the general “theme” of the board.

So, for example, in our “Painted Baby Furniture” board, we might include articles about the year’s top decorating colors, DIY posts about painting furniture, and companies that sell crib linens, etc. Just as people will follow you on Twitter when you share what they want to see (rather than just promoting your own content), your Pinterest board can be of greater value to someone when it includes more than just your own blog content.