How Influencer Marketing Lets You Reach Consumers Who Use Ad Blockers
If you’re a marketer you already know that ad blockers are making your job difficult.
According to an article from Business Insider there were 615 million devices blocking ads worldwide by the end of 2016. (BI) That number is compounded by a prediction from Juniper Research who estimates that ad blocking software could cost digital publishers over $27 billion by 2020. (CNBC)
With these numbers floating around, it’s hard not to be constantly reminded that the results of your work are measurably declining thanks to ad blocking software.
Luckily there’s new ways to reach consumers without having to worry about getting around ad blocks. But first, it’s important to understand why so many people are using ad blockers.
Why Consumers Use Ad Blockers
Most consumers use ad blockers because of the nuisance of pop-ups, and irrelevant content that disrupts their online activity.
Privacy & Security
Protection from having personal information collected (and sometimes sold) by businesses is another big reason for ad blocking.
Ad-heavy pages taking much longer to load if they contain images, and large amounts of the page’s real-estate.
How Influencer Marketing Lets You Reach (And Delight) Consumers Who Use Ad Blockers
Ad blockers are not applied to influencer content. The content is published by individuals who are publishing authentic sponsored content. The lines between paid influencer content and ads are blurry but the one important difference is the value the content brings to the consumer. The reason why influencer marketing is so effective because of its authenticity.
Why Consumers Love Influencer Content
Influencers don’t just promote a product. They come up with useful ideas on how to use the product. Followers engage with this useful content, share it with their friends, pin it on Pinterest and come back to it later when they want to try the idea for themselves.
Most influencers won’t publish content that doesn’t resonate with their audience, or fit their own brand, and no agency worth working with would hire influencers who aren’t a good fit for a brand’s campaign.
Influencer marketing puts the power back into the consumers hands, so that advertising isn’t a nuisance but a delight, with products and services they want to see.
Why Brands Love Influencers
Brands can benefit tremendously when they run a campaign with influencers: Increased brand awareness, Expanded Reach, SEO boost, Evergreen content, Budget surplus, and new ambassadors. It’s thanks to influencers that brands now have renewed access to consumers.
Why Influencers & Brands Love Influencer Marketing Agencies
For the influencers – When influencers join an agency they can rely on them to manage the logistics of the campaign, and feel confident in quality of the work they are being pitched. Just as brands want to vet an agency, so too do influencers want to vet a brand. An influencer network offers stability, and security. (Acorn in particular appreciates its influencers, and we frequently show our gratitude through notes and gifts.)
For the brands – When brands work with influencer marketing agencies they don’t just get an affordable marketing solution, they actually save money on other (less effective) marketing strategies. The experience of a full-service agency, combined with a flourishing network of ROI-driven influencers, eases the burden from the brand without reducing the results.
Acorn Influence has had the pleasure of working with some of the biggest, and best, brands in the world. Our case studies page features examples of how influencer marketing is providing true ROI for agencies, and brands alike.