Value #2: Listening to Understand
Many of our clients share similar goals for their companies, their marketing campaigns, and their business growth. But every client also has their own set of values, mission statements, and demographic focus. If we offered a cookie-cutter plan to connect those brands with our influencers, our results would be great for a few, and underwhelming for others.
We listen to understand when we work with brands – because we want to understand who they are targeting, what they want to communicate, and what results they are looking for.
We listen to understand when we work with our influencers – because we want to understand who they are, what they value, and what they need from us and our clients to successfully communicate with their readers.
When we understand the goals of our clients and our contributors, we can create the right opportunity at the right time for the right people.
We are Acorn Influence. How can we help you?
Check out previous posts in this series: