#BeautySteals #AtWalmart

THE CHALLENGE

COVERGIRL created and released a new line of “masstige” products in Walmart stores. The brand needed one champion influencer to create an excellent video featuring the products with a tutorial, as well as a group of influential social amplifiers to spread the word and educate followers about the new product offerings.

THE SOLUTION

  • Acorn activated one high-quality YouTube beauty vlogger and 50 millennial social amplifiers to create content and advocate for COVERGIRL’s new, high-end beauty dupes launched in Walmart stores nationwide.
  • This campaign focused on driving video views and increasing traffic to COVERGIRL’s shelf page on Walmart.com.

Campaign Stats

  • 306

    Pieces of Content
  • 4.1 x

    Total Media Value
  • 18 M+

    Reach
  • 37 k+

    Engagements