#SparklingHolidays

THE CHALLENGE

Acorn was tasked with targeting female influencers with a passion for cooking & creating to spread awareness about DASANI Sparkling Water in Walmart and to create authentic, inspiring, and exciting content about ‘sparkling the holidays’ with creative drink recipes.

THE SOLUTION

  • Acorn identified and activated 85 diverse recipe curators to be brand advocates for DASANI Sparkling Water.
  • The #SparklingHolidays campaign included a strategic mix of blogs, Instagram, Twitter, Facebook, Pinterest and a Pinterest board curated by Acorn.

Campaign Stats

  • 845

    Pieces of Content
  • 3.9 x

    Total Media Value
  • 46 M+

    Reach
  • 19 k+

    Engagements