#EnbrightenLife

THE CHALLENGE

Jasco Products unveiled a new product that is the perfect indoor/outdoor light, and unlike anything in the string light category: impact resistant, linkable, and with long-lasting, energy-efficient LED bulbs.

 

Acorn was tasked with finding the right influencers, with the right audiences, to create engaging content that showcased how they used the lights in their everyday life-  from fun room makeovers to illuminating patio areas, and other party decorating elements.

THE SOLUTION

  • Acorn activated a strategic mix of 32 ambassadors and social amplifiers to tell their own stories about how they brightened their lives with Enbrighten Cafe String Lights.
  • This campaign used a mix of Twitter, Facebook, Instagram, Blogs, and a giveaway.

Campaign Stats

  • 273

    Pieces of Content
  • 8 x

    Total Media Value
  • 16 M+

    Reach
  • 117 k+

    Engagements