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#TryImpressa

THE CHALLENGE

Starting Aug 1, the new Impressa product launched in Walmart stores across the country. Acorn was tasked with targeting female influencers with bladder incontinence issues to increase brand awareness and educate consumers about Impressa.

THE SOLUTION

  • We focused on transparent, humorous conversation that centered on real-life bladder leakage and incontinence situations.
  • For prizing, we chose exciting items that centered around active lifestyles that would peak interest and drive participation.

Campaign Stats

  • 186

    Pieces of Content
  • 4.9 x

    Total Media Value
  • 28 M+

    Reach
  • 4 k+

    Engagements